Digital Engagement Editor at Vail Daily in AVON

Eagle Vail, 81620 | 06/01/2021 | Ad id: 8-0000691574-01

The Vail Daily, located in the heart of the Colorado Rockies, is seeking a digital engagement editor who can lead the media organization's digital content strategy. Here at the Vail Daily, we punch above our weight, producing award-winning, impactful journalism that seeks to hold authority accountable and strengthen the bonds of our communities.

We live to tell the story of Vail and greater Eagle County, where people from across the country come to worship the outdoors. We're looking for an adventurous spirit with a love for mountain towns. We need a mature and ambitious digital wizard who can ensure the property delivers first-rate storytelling through proven digital techniques.

If this sounds like the job for you, please visit and select job 1972.

Compensation: $35,000-$45,000 Annually

Responsibilities include (but are not limited to):

• Journalism:
Demonstrates sound editorial judgment, including an understanding of institutional guidelines on ethics, tone and subject matter.

• Content strategy: Sets the editorial direction for digital products with a specific digital content plan. The digital editorial direction should blend optimized online-only content with traditional news/feature stories — in short, a content mix that meets the preferences of the digital consumer.

• SEO: Ensures all content is optimized for organic search, through his/her own efforts as well as mentoring the editorial staff on SEO best practices.

• Social: Ensures all content is optimized for social and mentors the editorial staff on social best practices.

• Audience retention and building: Maximizes audience retention rate for newsletters, social communities, strong website metrics. Attracts a targeted audience through search, social, email and emerging direct digital reach campaigns.

• Audience engagement: Engages and
converts online readers to email subscribers, social fans/followers or buyers.

• Direct digital reach: Plans and executes email newsletters, text message campaigns and tests new ways to reach readers and customers directly.

• Native content: Leads
the native content strategy for the digital space to best serve the digital readers and maximize the effectiveness of native campaigns.

• User experience: Ensures the online assets deliver a positive user experience. Works in partnership with digital support to increase user experience factors, i.e. load time, mobile friendliness, etc.

• Innovation: Stays in tune with emerging digital trends and experiments rapidly in the digital space. Shares findings with others at Swift through blogs, meetings and webinars.

• Sales support: Collaborates with the sales team to ensure nontraditional sales opportunities are maximized to benefit the online audiences and the clients. Helps identify new sales opportunities in the digital space as needed.

• Marketing support:
Collaborates on branding, circulation and event efforts to ensure they meet the needs of the online community and maximize the property's ROI


• Bachelor's degree in interactive media, journalism, communications, marketing, creative writing, English or equivalent experience, with a passion to bring good storytelling to a digital community.

• 1-3 years of experience in digital efforts, including search, email marketing, blogger management, digital content publishing and social media.

• Lives and breathes
metrics and uses data to guide decision-making

• Google Analytics and WordPress knowledge helpful

• Ability to adapt to a highly fluid work environment and make adjustments on the fly.

• Ability to write and edit quickly, with excellent writing and message development skills.

• Must have strong attention to detail.

• Effective coaching and mentoring skills.

Swift Communications is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Profile
Vail Daily
Vail Daily
P.O Box 81
Avon, CO 81620
Phone: 970-949-0555

Great People Connecting Communities

Great Benefits:

Health and dental insurance
Medical flex plan
Vacation and sick pay
Paid holidays 
Work hard. Have fun. Come join the fun at the Vail Daily, part of Colorado Mountain News Media.